Mission
CONTENT, BRAND, AND PUBLISHING EXPERTISE
Publishing expertise and marketing and branding services for self-published authors, thought leaders, businesses, and indie publishers. Standard services range from editorial services to social media management, to full-service consulting, and every detail along the way to bring a book from concept to bookstores.
Vision
DISTRIBUTION
MANAGEMENT
TOTAL PROJECT COST: $500
Airtight distribution and strategy is a must for book sales and positive review attention. Distribution management for one title to industry-specific retailers and wholesalers involves:
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Identifying distributors or wholesalers for the books;
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Creating accounts for those distributors on behalf of the client;
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Uploading book metadata;
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Uploading cover files, interior files, and eBook files;
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Performing integrity checks on those files;
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Monitoring retail sites for successful distribution;
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Troubleshooting any potential errors; and
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Trafficking files to the correct parties for files with errors.
METADATA
OPTIMIZATION
TOTAL PROJECT COST: $500
A crucial element of book publishing, marketing, and sales strategy is making your book easy to categorize and discover. We will achieve this with good book metadata. Successful clients know to incorporate as much quality metadata as possible into their publishing strategy. Metadata optimization involves:
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Identifying the correct BISAC and audience codes;
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Editing and crafting book descriptive copy;
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Editing and crafting the author's bio;
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Researching and implementing high-performing keywords;
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Analyzing the best retail price points and advising on the retail price; and
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Managing all metadata in one "home" for the team.
SOCIAL MEDIA
MANAGEMENT
MONTHLY RETAINER: $650
WITH A MINIMUM 3-MONTH CONTRACT
Social media is the most effective tool for authors, thought leaders, and content creators to engage directly with their audiences. However, to be done well, it must be managed consistently with excellence. Included in monthly social media management is:
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Up to three platforms (Facebook, Instagram, and/or LinkedIn);
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12 social media posts copywritten in your brand voice per month;
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Custom graphics included with posts;
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Optimized hashtags for discoverability;
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Profile optimization; and
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Posts scheduled ahead of time
BOOK MARKETING
MONTHLY RETAINER: $1500
WITH A MINIMUM 3-MONTH CONTRACT
Book marketing a fiction or nonfiction book includes the below items. Depending on the official publication date, we'd be looking at one month before for runway, the month of publication, and the month after as an "off-ramp." The marketing and advertising budgets have yet to be determined, and this includes:
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General marketing, both direct to consumer and trade (bookstores, etc.);
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Book review outreach to readers, reviewers, and influencers;
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Advertising strategy and execution;
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Price promotion strategy and execution on Amazon; and
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12 social media posts scheduled per month, for up to 3 platforms, copywritten with graphic design assets and optimized hashtags included
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**This package includes the Social Media Management package above.
dayna anderson
Dayna Anderson is the founder of Cardinal Points Consulting. Dayna has spent nearly a decade in, or adjacent to, the book publishing industry as a publisher, associate publisher, director of marketing, and branding and content strategist.
In her first role as Publisher at a small press, she acquired, marketed, and published 60+ books, with special expertise in fiction. She has also worked with other small publishing companies and branding agencies, helping CEOS, thought leaders, and nonfiction authors with content and brand strategy.
Dayna now spends her time directly with authors and small presses, where her passion for publishing diverse, compelling stories can directly impact diverse authors, reach wider audiences, and transform book and author brands into widely recognized names.